Mercedes Benz SLK Class SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1939
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SWOT Analysis of Mercedes Benz SLK Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz SLK Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

All you need for an enjoyable drive

USP

2-door sports car coupe from Mercedes Benz

STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A classy luxurious sedan for having a comfortable enjoyable drive

SWOT Analysis

Strengths

1.SLK is a roadster that is at once sporty, light and short
2.Achieves 0-100kmph is 4.2 seconds
3.One of the most popular brand in terms of sales with over 40% choosing roadster as their Mercedes Benz car especially women

4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment

Weaknesses

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Need good roads for better performance else might damage the car

Opportunities

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.BMW 7 series
2.Porsche 911 Carrera
3.Jaguar
4.Ferrari
5.BMW M series
6.Audi R8



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