SWOT Analysis of Mitsubishi Eclipse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Built for living
A turbo charged four-wheel drive sleek car from Mitsubishi
People who want to drive luxury cars
Upper rich class businessmen who want cars as a status symbol
A car which changes of meaning of living
1.Eclipse is officially available in North America, Saudi Arabia, Kuwait, UAE, and China 2. The front-wheel-drive Eclipse Spyder is available in two variants : GS and GT 3.Popular sports car brand across the world 4.Eclipe Turbo was voted on of the most popular cars in its category
1.Stagnated market share due to competition from international brands
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
2.Government regulations and increasing fuel prices
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