Mitsubishi Eclipse SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1467
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SWOT Analysis of Mitsubishi Eclipse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Eclipse

Parent Company

Mitsubishi Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Built for living

USP

A turbo charged four-wheel drive sleek car from Mitsubishi

STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A car which changes of meaning of living

SWOT Analysis

Strengths

1.Eclipse is officially available in North America, Saudi Arabia, Kuwait, UAE, and China
2. The front-wheel-drive Eclipse Spyder is available in two variants : GS and GT
3.Popular sports car brand across the world
4.Eclipe Turbo was voted on of the most popular cars in its category

Weaknesses

1.Stagnated market share due to competition from international brands

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Audi R8
2.Mercedes Benz SLK
3.BMW 7 Series
4.Porsche 911 Carrera


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