SWOT Analysis of Mitsubishi Outlander with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
What turns you on
Premium SUV from Mitsubishi Motors
Premium SUV Segment
Upper middle class executives
Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner
1.Almost over 100,000 Outlanders have been exported every year 2.SUV with aggressive styling and upgraded features 3.Strong Mitsubishi brand backing the SUV vehicle 4.Powerful performance and off-road capabilities 5. Exterior design looks solid and strong with karbo fiber
1. Older Outlander models offered less interior space 2.Stagnated market share due to competition from international brands in SUV segment
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
2.Government regulations and increasing fuel prices
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