Mitsubishi Outlander SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1595
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SWOT Analysis of Mitsubishi Outlander with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Outlander

Parent Company

Mitsubishi Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

What turns you on

USP

Premium SUV from Mitsubishi Motors

STP

Segment

Premium SUV Segment

Target Group

Upper middle class executives

Positioning

Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner

SWOT Analysis

Strengths

1.Almost over 100,000 Outlanders have been exported every year
2.SUV with aggressive styling and upgraded features
3.Strong Mitsubishi brand backing the SUV vehicle
4.Powerful performance and off-road capabilities
5. Exterior design looks solid and strong with karbo fiber

Weaknesses

1. Older Outlander models offered less interior space
2.Stagnated market share due to competition from international brands in SUV segment

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV



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