SWOT Analysis of Nissan Micra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Drive simpler Live better
A fully featured small car with intelligent security system
Nuclear families in the Hatchback segment
Upper middle class executives
A simple small car which would make life better for the owner
1.Nissan Micra/ March available in India, China, Australia, Japan, UK, Canada and other countries 2. Micra known for reliability, excellent build quality, and user friendliness 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding
1.Small car has space issues 2.Limited dealership and servicing when compared to competitors
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
2.Government regulations and increasing fuel prices
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