SWOT Analysis of Nissan Teana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The new definition of Luxury
Luxury sedan from Nissan with good performance
Upper middle class executives
A sedan for executives which will redefine luxury in this segment
1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies 2.0-100kmph in 4.4 seconds is excellent for luxury sedan 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding
1.Extremely competitive market and nothing very unique offered 2.Limited dealership and servicing when compared to competitors
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
2.Government regulations and increasing fuel prices
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