Nissan Teana SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2030
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SWOT Analysis of Nissan Teana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan Teana

Parent Company

Nissan Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The new definition of Luxury

USP

Luxury sedan from Nissan with good performance

STP

Segment

Sedan segment

Target Group

Upper middle class executives

Positioning

A sedan for executives which will redefine luxury in this segment

SWOT Analysis

Strengths

1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies
2.0-100kmph in 4.4 seconds is excellent for luxury sedan
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Weaknesses

1.Extremely competitive market and nothing very unique offered
2.Limited dealership and servicing when compared to competitors

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Honda Accord
2.Skoda Superb
3.Toyota Camry
4.VW Passat
5.VW Jetta



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