SWOT Analysis of Nissan X Trail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Nissan X Trail
X-treme driving X-citement
Powerful luxury SUV with on-road and off-road capabilities
People looking for SUV for off-road adventure
Upper middle class executives
X-Trail is for adventurous people looking for extreme excitement
1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses 2.Nissan’s first crossover SUV with strong performance and sturdy looks 3.Strong brand name Nissan enhances brand credibility and presence
1.Weak advertising and brand presence in the highly competitive SUV segment 2.Limited dealership and servicing when compared to competitors
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
2.Government regulations and increasing fuel prices
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