Nissan X Trail SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1770
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SWOT Analysis of Nissan X Trail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan X Trail

Parent Company

Nissan Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

X-treme driving X-citement

USP

Powerful luxury SUV with on-road and off-road capabilities

STP

Segment

People looking for SUV for off-road adventure

Target Group

Upper middle class executives

Positioning

X-Trail is for adventurous people looking for extreme excitement

SWOT Analysis

Strengths

1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses
2.Nissan’s first crossover SUV with strong performance and sturdy looks
3.Strong brand name Nissan enhances brand credibility and presence

Weaknesses

1.Weak advertising and brand presence in the highly competitive SUV segment
2.Limited dealership and servicing when compared to competitors

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV
5.Mitsubishi Pajero



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