SWOT Analysis of Nissan 370Z with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Shift the way you move
Powerful sleek sports car from Nissan
People who want luxury sports cars
Upper class executives
A stylish fast sports car which would change the way people drive
1.Recognised with awards like Compact Premium Sporty Car in Initial Quality and best resale value 2.7-speed automatic transmission with 0-100kmph in 4.7 seconds capability 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding
1.Highly priced, thus limited target group 2.High maintenance cost and expensive spare parts 3.Limited dealership and servicing when compared to competitors
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
2.Government regulations and increasing fuel prices
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