Nissan 370Z SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1762
Advertisements

SWOT Analysis of Nissan 370Z with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan 370Z

Parent Company

Nissan Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Shift the way you move

USP

Powerful sleek sports car from Nissan

STP

Segment

People who want luxury sports cars

Target Group

Upper class executives

Positioning

A stylish fast sports car which would change the way people drive

SWOT Analysis

Strengths

1.Recognised with awards like Compact Premium Sporty Car in Initial Quality and best resale value
2.7-speed automatic transmission with 0-100kmph in 4.7 seconds capability
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Weaknesses

1.Highly priced, thus limited target group
2.High maintenance cost and expensive spare parts
3.Limited dealership and servicing when compared to competitors

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.BMW 7 series

2.Porsche 911 Carrera

3.Mercedes Benz SLK

4.Ferrari

5.BMW M series

6.Audi R8
7.Jaguar



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: