ATS Euromaster SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2370
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SWOT Analysis of ATS Euromaster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ATS Euromaster

Parent Company

Michelin

Category

Automobile (Tyre)

Sector

Retail

Tagline/ Slogan

-

USP

Expert in reducing cost

STP

Segment

Tyre retail and car servicing industry

Target Group

Automobile industry

Positioning

Experts of tyres

SWOT Analysis

Strengths

1. Strong customer base:  Approx annual sales of 10 million car and van tyres and more than 2 million truck tyres

2. Clients include private and public sector fleets in the country along with small business owners

3. Market leader in service: Top  service provider for Truck, Car and Van fleets across Europe

4. Wide range of quality products:  car tyres, van, 4x4 tyres etc.

5. Sells leading branded tyres like Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich

6. Offers a comprehensive range of fast-fit products and services including MOT testing, wheel alignment etc.

7. Tyre management solutions tailored as per clients’ needs

8. Customer orientation: More than 2800 mobile service vehicles to ensure mobility

Weaknesses

1. High dependence on one product- a dip in demand can hamper the entire business
2. Low presence in two/three wheeler segment

Opportunities

1. Potential of expansion in emerging markets

2. Increasing demand for automobiles globally due to rising living standards and developing economies
3. Improved worldwide infrastructure like roads and other similar networks

Threats

1. Stiff competition from other international brands like Beaurepaires
2. Entry barrier is low because of cheap technology
3. Increasing awareness towards using public transport and carpooling; increased investment in public conveyance in developed and developing economies

Competition

Competitors

1. Beaurepaires

2. Global Tyres

 


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