Bajaj Allianz SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8677
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SWOT Analysis of Bajaj Allianz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Allianz

Parent Company

Bajaj Finserv LTD. And Allianz SE

Category

NBFC

Sector

Insurance and finance

Tagline/ Slogan

Jiyo Befikar;  Life. Insured by Care

USP

Expertise in local market with global exposure

STP

Segment

Personal and Group Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Global exposure in Insurance through Allianz SE and Strong Local Implementation by Bajaj
2. Has network across 200 towns
3.  Fundamentally Strong with good paying Capabilities
4. Allianz AG is an insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth worldwide with 115 years of financial experience in over 70 countries
5. Received the prestigious "Business Leader in General Insurance", award by NDTV Profit

Weaknesses

1.  Lack of penetration in rural areas

2. Smaller Infrastructure as compared to established players

Opportunities

1. Growing rural market potential

2.  Urban Youth with growing income

Threats

1.  Economic crisis and economic instability
2.  Entry of new NBFCs in the sector

3. Increasing awareness amongst people about securing their future

Competition

Competitors

1.  SBI Life Insurance
2.  Sahara Life Insurance

3.  HDFC Standard Life


The table above concludes the Bajaj Allianz SWOT analysis along with its marketing and brand parameters.

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