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SWOT Analysis of Birla Sun Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Birla Sun Life
Aditya Birla Group & Sun Life Financial Services
‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance
Expertise in Insurance across Continents
Personal and Group Asset Management
Urban and Rural Investors
Complete Insurance and financial solutions
1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors 2. Backed By Aditya Birla Brand and Sun Life financial services 3. Emphasis on Customer Satisfaction through Transparent Functioning
4. Strong Capital Base
1. Low Presence in Rural Market 2. Lesser advertising as compared to competitors
1. Growing potential in the Rural Market 2. Alignment with Government Schemes 3. Better awareness amongst people for getting insurance
1. Economic crisis and economic instability 2. Entry of new NBFCs in the sector
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