HDFC Standard Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5102
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SWOT Analysis of HDFC Standard Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HDFC Standard Life

Parent Company

HDFC LTD & STANDARD life plc

Category

NBFC

Sector

Insurance and finance

Tagline/ Slogan

‘Sar Utha ke jiyo’

USP

Strong Financial History

STP

Segment

Personal and Group Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Customised and Flexible Insurance Solutions and large product portfolio
2.  Robust Risk control Framework
3.  Network of  500 branches and agents across 700 cities

4. Strong Financial Expertise and popular advertising
5. Globally, Standard Life plc has 1.5 million shareholders in more than 50 countries and over 6 million customers
6. Alliance between HDFC and Standard Life giving a strong brand backing

Weaknesses

1.  Less penetration in rural areas

2. Controversies like job cuts, racism and data loss have affected image

Opportunities

1. Growing rural market and better opportunities in the semi-urban areas
2.  Group Insurance through large employers

Threats

1.  Economic instability and global crisis
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance



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