Life Insurance Corporation of India (LIC) SWOT Analysis, USP & Competitors

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SWOT Analysis of Life Insurance Corporation of India (LIC) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Life Insurance Corporation of India (LIC)

Parent Company

Government of India

Category

NBFC

Sector

Insurance and finance

Tagline/ Slogan

Yogakshemam Vahamyaham (Your welfare is our responsibility)

USP

India’s Largest Life Insurance Company

STP

Segment

Personal and Group Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Largest state-owned life insurance company in India, and also the country's largest investor
2. Has over 2000 branches across all parts of India and more than 10,00,000 agents.
3.  With Largest fund base it is the biggest investor in India
4. Has over 115,000 employees across India
5. According to The Brand Trust Report, LIC is the 8th most trusted brand of India
6. LIC has subsidiaries like LIC Housing Finance Limited, LIC Cards Services Limited, LIC Nomura Mutual Fund, LIC(Nepal)Ltd, LIC(Lanka)Ltd, LIC(International)BSC(C)

Weaknesses

1.  It has an image of a Government agency and hence lacks innovation
2. Being a Government agency, red tape and bureaucracy causes problems
3. Managing a huge workforce during economic crisis meant overburdened due to salaries

Opportunities

1.  Use of Technology to provide effective services to cater to urban population.
2.  Government Schemes implementation

Threats

1.  Economic crisis
2.  Entry of new NBFCs in the sector
3. Varying Govt policies

Competition

Competitors

1.  SBI Life Insurance
2.  Sahara Life Insurance

3.  HDFC Standard Life



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