Reliance Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4458
Advertisements

SWOT Analysis of Reliance Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Life Insurance

Parent Company

Reliance Capital ltd.

Category

NBFC

Sector

Insurance and finance

Tagline/ Slogan

Answer only 7 simple questions

USP

Brand Reliance as its foundation

STP

Segment

Personal and Group Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Robust and Diverse Product portfolio
2. Has network of 1252 offices and 1,65,000 agents
3.  Strong Capital Base and strong brand backing of Reliance
4. Reliance Capital is one of India’s leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth

Weaknesses

1. Controversies related to Reliance Capital may have a negative impact

2. Low advertising as compared to competitors

Opportunities

1. Opportunities in the newer semi-urban and rural markets
2. Earning Urban Youth looking for investments

Threats

1.  Economic crisis and global financial problems
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: