Sahara Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5743
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SWOT Analysis of Sahara Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sahara Life Insurance

Parent Company

Sahara India Parivar

Category

NBFC

Sector

Insurance Services

Tagline/ Slogan

‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’

USP

First Fully owned Indian Insurance Company

STP

Segment

Personal and Group Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Network of 25000 advisors across India
2. Brand Sahara is one of the most stable names in India
3.  State of Art Actuarial IT Infrastructure

Weaknesses

1.  Lack of Innovative Plans as they are comparatively new in the insurance industry

2. Lack of Infrastructure as compared to bigger insurance players
3. Lack of advertising causing low brand visibility

Opportunities

1. High earning Urban Youth looking for investment options
2. Educated people are looking for investment options in diverse portfolios

Threats

1.  Fluctuating economic scenarios

2.  Entry of new NBFCs in the sector increasing competition

Competition

Competitors

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life



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