Tata AIG SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8451
Advertisements

SWOT Analysis of Tata AIG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata AIG

Parent Company

Tata Sons & AIA group limited

Category

NBFC

Sector

Insurance and finance

Tagline/ Slogan

A new look at life; With you always

USP

It’s a JV between two of the Biggest brands

STP

Segment

Personal and Group Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Customised Insurance Solutions for customers
2.  State of Art I.T Infrastructure
3.  Products with emphasis on social aspects

4. Global Exposure with Expertise in Asian Markets in over 15 countries

Weaknesses

1.  Less penetration in rural areas

2.  Small Agent Strength as compared to competitors
3. Cases of fraud agents have caused problems to the brand

Opportunities

1. Growing rural market
2.  Earning Urban Youth

Threats

1.  Global economic crisis
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: