Clements Worldwide SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 438
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SWOT Analysis of Clements Worldwide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clements Worldwide

Parent Company

Clements Worldwide

Category

Health Insurance

Sector

Financial services

Tagline/ Slogan

-

USP

Clements Worldwide offers portable international health insurance with flexible medical benefits in more than 180 countries.

STP

Segment

Individual , organisational and educational health insurance.

Target Group

Designed to meet the healthcare needs of expats, contractors, and travellers as well as organisations with group health plans. Group health programs that schools need to benefit their teachers, schools administrators and their families.

Positioning

Excellent, global health insurance provider with high focus on customer requirements.

SWOT Analysis

Strengths

1. Portable international health insurance with flexible medical benefits in more than 180 countries.

2. Programs are designed using international expertise and the feedback received from clients worldwide.

3. A reputation for unparalleled customer service and customer-friendly claims handling.

4. Customized and flexible international group health plans tailored to specific requirements.

Weaknesses

1. Limited focus on expanding beyond UK

2. Being a market leader, the brand is always under the scanner and scrutiny for any activity

Opportunities

1. With increase in focus on healthcare, medical insurance industry has a high potential for growth

2. Strong brand image can be leveraged for further growth

3.  Rising private medical insurance premiums

Threats

1. Economic slowdown in European markets

2. High competition from profit-making firms

3. Minimal competition among private suppliers has increased costs for insurers

4. Private medical insurance is under threat from lower-cost alternatives

Competition

Competitors

1. Simplyhealth Group Ltd

2. Exeter Friendly Society Ltd

3. Western Provident Association



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