AMP Ltd SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1145
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SWOT Analysis of AMP Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AMP Ltd

Parent Company

AMP Ltd.

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

Invest today, own tomorrow

USP

One of the leading banks of Australia specializing in retail banking products, insurance and investment services

STP

Segment

Individuals, large firms as well as financial institutions looking for financial services

Target Group

Individuals and firms looking for financial products and investment

Positioning

One of the market leaders in financial services, investment and insurance services

SWOT Analysis

Strengths

1. Offers a wide variety of products under Retail banking, Corporate banking, superannuation, investment and insurance services
2. Presence of the three different business units brings more accountability and efficiency
3. Large market share in Australia & New Zealand can be replicated to other similar countries

4. Large number of shareholders

5. The company has over 6000+ employees

6. Its has strong divisions like AMP Financial Services, AMP Capital Investors, AXA Asia Pacific as well

7. Offices in US, UK, Bahrain, China, Hong Kong, India, Japan, Luxembourg, Singapore

Weaknesses

1. Profits and revenues are being affected because of major players
2. Mostly confined to two countries
3. Existing volatilities in the investment strategies

Opportunities

1. Can expand into other developing countries
2. Can acquire other small banks and financial services firm

3. Can grow in asset management industry

Threats

1. Complying with the stringent regulations imposed by the central banks of the country
2. Business cycle of Australia & NZ has affected the entire operations as well as profits

Competition

Competitors

1. National Australia Bank
2. Commonwealth Bank of Australia
3. Westpac Banking Group

4. Australia and New Zealand (ANZ) Banking Group Ltd.

5. Bank of New Zealand (BNZ)

6. Heartland Bank



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