First Trust Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 451
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SWOT Analysis of First Trust Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Trust Bank

Parent Company

Allied Irish Banks (AIB) plc.

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

Britain’s best business bank

USP

Focuses more on the services provided to customers rather than the product offerings

STP

Segment

Individuals, High Net-Worth Individuals (HNI’s) and large firms looking for financial services

Target Group

Individuals and HNI’s

Positioning

Provides specialized financial products and services to customers

SWOT Analysis

Strengths

1. Regulated and supervised by Financial Services Authority UK
2. Constitutes of one of the Big Four banks in Ireland
3. Offers wide variety of financial products from retail, mortgages, financial planning to online banking services
4. Association with AIB provides competitive edge over the other players

5. Strong presence of AIB means good brand value

Weaknesses

1. Mostly focuses on offering retail banking products
2. Not enough acclamation globally

Opportunities

1. Can provide financial products for wholesale banking, priority banking, investment services, etc.
2. Can expand to other geographic locations

3. Systematic strategies for growing services and also focusing on marketing

Threats

1. AIB might sell this bank to raise capital
2. Strong control of the parent company might hamper the operations

3. Intense competition from other banks means low market share

Competition

Competitors

1. HSBC Holdings plc.
2. Lloyds Banking Group
3. Barclays plc.

4. Royal Bank of Scotland

5. Standard Chartered Bank



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