First Trust Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 432

SWOT Analysis of First Trust Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Trust Bank

Parent Company

Allied Irish Banks (AIB) plc.


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Britain’s best business bank


Focuses more on the services provided to customers rather than the product offerings



Individuals, High Net-Worth Individuals (HNI’s) and large firms looking for financial services

Target Group

Individuals and HNI’s


Provides specialized financial products and services to customers

SWOT Analysis


1. Regulated and supervised by Financial Services Authority UK
2. Constitutes of one of the Big Four banks in Ireland
3. Offers wide variety of financial products from retail, mortgages, financial planning to online banking services
4. Association with AIB provides competitive edge over the other players

5. Strong presence of AIB means good brand value


1. Mostly focuses on offering retail banking products
2. Not enough acclamation globally


1. Can provide financial products for wholesale banking, priority banking, investment services, etc.
2. Can expand to other geographic locations

3. Systematic strategies for growing services and also focusing on marketing


1. AIB might sell this bank to raise capital
2. Strong control of the parent company might hamper the operations

3. Intense competition from other banks means low market share



1. HSBC Holdings plc.
2. Lloyds Banking Group
3. Barclays plc.

4. Royal Bank of Scotland

5. Standard Chartered Bank


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