Posted in Banking & Financial Services, Total Reads: 547
SWOT Analysis of First Trust Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
First Trust Bank
Allied Irish Banks (AIB) plc.
Banking & Financial Services
Britain’s best business bank
Focuses more on the services provided to customers rather than the product offerings
Individuals, High Net-Worth Individuals (HNI’s) and large firms looking for financial services
Individuals and HNI’s
Provides specialized financial products and services to customers
1. Regulated and supervised by Financial Services Authority UK 2. Constitutes of one of the Big Four banks in Ireland 3. Offers wide variety of financial products from retail, mortgages, financial planning to online banking services 4. Association with AIB provides competitive edge over the other players
5. Strong presence of AIB means good brand value
1. Mostly focuses on offering retail banking products 2. Not enough acclamation globally
1. Can provide financial products for wholesale banking, priority banking, investment services, etc. 2. Can expand to other geographic locations
3. Systematic strategies for growing services and also focusing on marketing
1. AIB might sell this bank to raise capital 2. Strong control of the parent company might hamper the operations
3. Intense competition from other banks means low market share
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