Hollard Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 481
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SWOT Analysis of Hollard Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hollard Group

Parent Company

Hollard Group

Category

Financial Institutions

Sector

Insurance Services

Tagline/ Slogan

With Hollard it’s sorted!

USP

A leading insurance player offering numerous types of insurance as well as quality services to its customers

STP

Segment

Individuals and firms looking for insurance, investments and advice on other financial products

Target Group

Both individuals and firms looking for insurance services

Positioning

A firm providing numerous types of insurance services from personal insurance to business insurance and other investments services

SWOT Analysis

Strengths

1. Specializes in insurance services sector
2. More than 6 million policy holders
3. Continuous increase in the total assets of the company
4. Presence of numerous partners in the insurance sector

5. The organization has over 2000+ employees

Weaknesses

1. Decrease in the gross as well as net premium income
2. Not acclaimed globally and Less market share in the countries present

Opportunities

1. Can diversify into other financial services like, banking, etc.
2. Can expand into other countries besides India, China, Pakistan, South Africa and United Kingdom

Threats

1. Complying with the strict norms and regulations imposed by insurance regulatory bodies

2. Cannibalization of sales by the major insurance players operating in other countries

Competition

Competitors

1. Prudential plc
2. China Life Insurance
3. Aviva plc

4. Legal & General Group plc

5. Ping an Insurance

6. People’s Insurance Company of China (PICC)

7. Standard Life plc



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