Liongate Capital Management SWOT Analysis, USP & Competitors

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SWOT Analysis of Liongate Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liongate Capital Management

Parent Company

Principal Global Investors

Category

Banking & Financial Services

Sector

Investment Management

Tagline/ Slogan

-

USP

Presence of dynamic element to portfolios as well as satisfying the investment requirements of customers

STP

Segment

Individuals and firms looking for investment services and capital management

Target Group

Large firms looking to hedge themselves against the risks

Positioning

A firm that specializes at managing and monitoring risks

SWOT Analysis

Strengths

1. Provider in a specialized domain and possesses highly qualified management team
2. Authorized and supervised by Financial Services Authority (FSA) of UK
3. Possession of comprehensive and deep understanding of risks associated with each type of investment

4. International offices in London, New York, Zurich, Dubai, Malta and Mumbai

5. Strong backing of parent company can ensure more stable growth

Weaknesses

1. Present in only few countries like US, Switzerland, India, etc. besides United Kingdom
2. Principal Financial Group has 55% of stake in Liongate Capital Management
3. Provides a limited range of financial products

Opportunities

1. Can expand into other developing countries
2. Can provide other financial products

3. More marketing and branding exercises can enhance the brand image

Threats

1. Restrictions imposed by various capital market regulators of the country might hamper the firm’s operations
2. Can be acquired by a big financial services provider

Competition

Competitors

1. HSBC holdings plc
2. Barclays
3. Standard Chartered Bank

4. Wells Fargo & Co.

5. Lloyds Banking Group

6. Royal Bank of Scotland Group


The table above concludes the Liongate Capital Management SWOT analysis along with its marketing and brand parameters.

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