Virgin Money SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1600

SWOT Analysis of Virgin Money with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Money

Parent Company

Virgin Group Ltd.


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Banking with a bit of soul


A one stop for all financial products where customers can easily understand where to invest



Individuals, large enterprises and other financial institutions by providing a wide range of financial products and services

Target Group

Customers and is more focused towards retail banking services


Provide easy financial services for customers to invest

SWOT Analysis


1. Highly capable and efficient parent company
2. Can explore into other banking divisions like priority banking, etc.
3. Offers a wide range of financial products due to which they add more and more customers every year
4. Advantage of being under a famous conglomerate

5. Supervised by Prudential Regulation Authority

6. Offers services like Finance, Banking, Mortgages


1. Little presence in few countries other than UK
2. Not a listed company and hence it would become difficult to raise capital


1. Can acquire or form strategic alliance with other giants to increase the banking business
2. Expand to other major countries of Asia, Europe, etc.
3. Can launch IPO and raise capital which in turn can be used for either expansion or achieve other business goals


1. Presence of giants like HSBC, Barclays, etc. may lead to their cannibalization of revenues
2. International operations in Australia might turn out to be unsuccessful



1. HSBC Holdings plc
2. Lloyds Banking Group
3. Barclays

4. Prudential plc

5. Aviva plc

6. Royal Bank of Scotland

7. Standard Chartered bank


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