Big Society Capital SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 343
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SWOT Analysis of Big Society Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Society Capital

Parent Company

Big Society Trust

Category

Investment and financial institution

Sector

Financial Services

Tagline/ Slogan

Funding the dream

USP

Social investment institution

STP

Segment

Social investment market

Target Group

Social sector organizations and social entrepreneurs

Positioning

First ever social financial institution

SWOT Analysis

Strengths

1. Its niche positioning as a social investment institution
2. Set up by UK Government: Created trust and credibility
3. Independent from Government

4. The Big Society Foundation is for charitable donations

5. A strong brand coming up in the region

6. Backing of the UK Govt gives it immense stability

Weaknesses

1. New institution: Set up in 2011
2. Limited commercialization and low brand awareness

Opportunities

1. Untapped markets in UK as well as Europe
2. Acquisition of smaller players and also tie-ups with international brands
3. Government’s increasing support to grow the social investment market

Threats

1. Shortage of funds
2. Lack of trust among people and organizations
3. Currently, not a huge market for it

4. Leading commercial banks and financial institutions can start its operation in this sector

Competition

Competitors

1. Barclays

2. Natwest

3. Standard Chartered
4. Co-operatives



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