Posted in Banking & Financial Services, Total Reads: 587
SWOT Analysis of Permal Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
One of the largest alternative asset management group in the world
Personal Segment, Institutional Segment and Wealth management segment
Targets high net-worth individuals. Institutions and insurance companies
Focused on hedge funds and private-equity fund of products for international investors
1. Leading global alternative asset manager 2. Manages huge investments with a strong global investment team 3. Extensive networks of experienced managers and relationships around the globe
4. It has international offices in London, NY, Singapore, Boston, Dubai, etc
5. It also has a subsidiary Permal Capital Management
1. Investment solutions offered are subjected to high risk and limited geographic span 2. Operational and liquidity risk: rumor of funds having liquidity problems
1. Takeover by Legg Mason offered financial security 2. Launch of Permal Alternative Select Fund: an open end alternative mutual fund 3. Stabilized investor base by increasing the percentage of pension funds and other institutional clients, to nearly 40%: Increasing trust among the inventors
1. Economic downturn: Recession 2. Extra emphasis on liquidity by brokerage firms in the aftermath of the 2008-09 global markets meltdown
1. William Blair & Company 2. Cerberus Capital Management 3. J.P. Morgan Asset Management firm
Browse marketing analysis of more brands and companies similar to Permal Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.