Posted in Banking & Financial Services, Total Reads: 567
SWOT Analysis of Permal Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
One of the largest alternative asset management group in the world
Personal Segment, Institutional Segment and Wealth management segment
Targets high net-worth individuals. Institutions and insurance companies
Focused on hedge funds and private-equity fund of products for international investors
1. Leading global alternative asset manager 2. Manages huge investments with a strong global investment team 3. Extensive networks of experienced managers and relationships around the globe
4. It has international offices in London, NY, Singapore, Boston, Dubai, etc
5. It also has a subsidiary Permal Capital Management
1. Investment solutions offered are subjected to high risk and limited geographic span 2. Operational and liquidity risk: rumor of funds having liquidity problems
1. Takeover by Legg Mason offered financial security 2. Launch of Permal Alternative Select Fund: an open end alternative mutual fund 3. Stabilized investor base by increasing the percentage of pension funds and other institutional clients, to nearly 40%: Increasing trust among the inventors
1. Economic downturn: Recession 2. Extra emphasis on liquidity by brokerage firms in the aftermath of the 2008-09 global markets meltdown
1. William Blair & Company 2. Cerberus Capital Management 3. J.P. Morgan Asset Management firm
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