Capital Dynamics Ltd. SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 459
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SWOT Analysis of Capital Dynamics Ltd. with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capital Dynamics Ltd.

Parent Company

Capital Dynamics Ltd.

Category

Banking

Sector

Financial Services

Tagline/ Slogan

People are our greatest asset

USP

A financial firm specially dealing with investment advisory & fund management services

STP

Segment

Individuals, High Net Worth Individuals (HNI’s), large Investors and huge firms looking for fund management & investment advisory services

Target Group

HNI’s, Investors & Huge firms looking for investment advisory services

Positioning

A firm specializing in investment advisory services

SWOT Analysis

Strengths

1. Specializing in fund management & investment advisory services
2. Strong presence in Australia, Hong Kong, Malaysia and Singapore
3. Asia’s first global investment house

4. A strong team of experts in the industry

5. Growing financial performance shows the brands strength

Weaknesses

1. No ties with banks and insurance companies
2. Not enough presence worldwide

Opportunities

1. Can diversify into banking services
2. Expand to other geographic locations

3. Increase in customer base can propel the business positively

Threats

1. Changes made by the capital market regulators
2. Highly risky to interest rate and other economic changes

3. high intensified competition

Competition

Competitors

1. National Australia Bank
2. ANZ Bank
3. United Overseas Bank

4. DBS Group Holdings

5. Commonwealth Bank of Australia



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