Posted in Banking & Financial Services, Total Reads: 394
SWOT Analysis of FirstRand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking & Financial Services
A bank focused mostly towards providing retail banking services as well as investment opportunities to its customers
Individuals, large firms and investors looking for investment and financial services
Individuals and investors looking for investment and retail services
A firm that delivers wide variety of financial products from loans, mortgages, debit & credit cards to asset management services
1. Licensed by Reserve Bank of South Africa 2. Has captured a major market share in Africa 3. Wide range of financial & investment products 4. Strong brand recognition in the South African banking sector
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