FirstRand SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 319
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SWOT Analysis of FirstRand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FirstRand

Parent Company

FirstRand Group

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

A bank focused mostly towards providing retail banking services as well as investment opportunities to its customers

STP

Segment

Individuals, large firms and investors looking for investment and financial services

Target Group

Individuals and investors looking for investment and retail services

Positioning

A firm that delivers wide variety of financial products from loans, mortgages, debit & credit cards to asset management services

SWOT Analysis

Strengths

1. Licensed by Reserve Bank of South Africa
2. Has captured a major market share in Africa
3. Wide range of financial & investment products
4. Strong brand recognition in the South African banking sector

5. Products include Loans, mortgages investments, debit cards, credit cards, insurance, asset management

Weaknesses

1. Mostly limited to South Africa
2. Product portfolio is limited to Retail banking products & investment products
3. Political outlook of the country is not stable

Opportunities

1. Can expand to other geographic locations
2. Can diversify to other banking divisions like corporate banking, preferred banking, etc

3. Acquisition of smaller financial firms and also tie-ups with big global brands

Threats

1. Changes in the policies of Reserve Bank of South Africa will hamper its working
2. Changes in the fiscal policy might affect the individuals which will in turn affect the banking operations

Competition

Competitors

1. Barclays
2. Nedbank Group
3. Standard Bank Group

4. Al Baraka Bank

5. Wesbank



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