British Arab Commercial Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 467
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SWOT Analysis of British Arab Commercial Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

British Arab Commercial Bank

Parent Company

Libyan Foreign Bank

Category

Wholesale Bank

Sector

Financial Services

Tagline/ Slogan

-

USP

Provide trade and project finance for Arab Markets

STP

Segment

Retail and Corporate segment

Target Group

Companies and individuals in Arab market

Positioning

Specializes in International banking in the Arab countries

SWOT Analysis

Strengths

1. Capital Adequacy Ratio is adequate
2. Capital Base is increasing y-o-y, which shows financial strength
3. It is located in the heart of the city of London: Strategic advantage
4. PBT is positive and increasing as compared to previous years

5. Specialized in international banking in the Arab countries especially of North Africa and the Eastern Mediterranean

Weaknesses

1. Continuing difficult regional political and business environment in the MENA markets
2. Risk-Weighted Assets are higher and it increased which is a concern
3. Credit risk is high and remains the most important risk in the bank due to political and social events in the Bank’s niche markets

Opportunities

1. Many new products are introduced like real estate finance
2. Addition of new markets in the Sub-Saharan Africa region
3.Banking sector can be focused more. Present product share of the banking sector is low in the Bank

Threats

1. Funding cost could rise rapidly for countries with weaker fundamentals if tightening of global liquidity occur or if the market sentiment turns abruptly
2.Confidence in emerging economies began to wane particularly because of gathering pace of the talks around the globe about reduction in quantitative easing in the US

3. Increasing competition can affect market share

Competition

Competitors

1.ABC International Bank
2.Ahli United Bank B.S.C.
3.Arab National Bank



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