Capitec Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2870
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SWOT Analysis of Capitec Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capitec Bank

Parent Company

Capitec Bank

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

Simplicity is the ultimate sophistication

USP

One of the leading banks of South Africa which provides a diverse range of financial products and services to its customers

STP

Segment

Banking & Financial Services

Target Group

Individuals, firms and large investors

Positioning

A commercial bank which offers wide range of financial products and services to its customers

SWOT Analysis

Strengths

1. Licensed by Reserve Bank of South Africa -> instills confidence to its customers
2. Has a diversified product portfolio to offer to its customers
3. Over 3.5+ million customers and 500 branches
4. Has recently touched the top five banks list in South Africa

5. Over 7000+ employees in the organization

6. The products include Loans, Checking, Savings, Investments, Debit Cards

Weaknesses

1. Has limited coverage of corporate banking products
2. Mostly confined to South Africa

Opportunities

1. Can form strategic alliance or acquire other banks to capture more market & increase its asset base
2. Can diversify into corporate Banking domain
3. Can expand to other geographies

Threats

1. Highly dependent upon the macroeconomic conditions of the country
2. Ebola virus has affected the social development index of South Africa-> affecting the bank’s profitability and its operations
3. Market share might get compromised in future because of major players in the market

Competition

Competitors

1. Standard Bank Group
2. Absa Group
3. FirstRand Bank Group

4. Nedbank Group

5. Investec Group

6. Bidwest Bank Ltd.

7. Imperial Bank

8. Sasfin Bank Ltd.



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