Cheyne Capital Management SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 368
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SWOT Analysis of Cheyne Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheyne Capital Management

Parent Company

Cheyne Capital Management

Category

Financial Institution

Sector

Financial Services

Tagline/ Slogan

-

USP

A firm specializing in asset management and capable of providing above average returns to its customers

STP

Segment

Banking & Financial Services

Target Group

HNI’s, firms and large investors

Positioning

A firm with rich experience in asset management services

SWOT Analysis

Strengths

1. Has won over several awards from recognized institutions since 1999 which is the year when it was established
2. Authorized and regulated by Financial Conduct authority -> confidence for investors
3. The investment philosophy of the firm is based on deep fundamental analysis
4. Has expertise in the domain it operates

5. Has offices in London, Switzerland, Bermuda

Weaknesses

1. Specially more focused towards European markets and that too limited locations
2. Has a small base of employees
3. Highly vulnerable to interest rate risk as well as foreign exchange risk

Opportunities

1. Can expand to other geographic continents
2. Can acquire other asset management companies & increase its market share
3. Can hire talented graduates/post graduates to increase the employee base

Threats

1. New players venturing in the market
2. Highly sensitive to European macroeconomic conditions as well as has a high risk against European currency

3. The profitability is highly dependent upon the phase of business cycle -> In boom it flourishes whereas it suffers during recession

Competition

Competitors

1. AXA
2. Credit Suisse Group
3. Allianz SE

4. UBS AG

5. Aberdeen Asset Management



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