Octaviar Ltd SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 391
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SWOT Analysis of Octaviar Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Octaviar Ltd.

Parent Company

Stella Group

Category

Financial Institution

Sector

Financial Services

Tagline/ Slogan

-

USP

A financial firm specially involved in the asset management and investment services business

STP

Segment

Banking & Financial Services

Target Group

HNI’s, firms and large investors

Positioning

A firm specializing asset management as well as investment services

SWOT Analysis

Strengths

1. Specializing in asset management and investment services
2. Can make use of its acquisitions carried out in the past

3. Strong presence in the financial sector in Australia

4. It owns MFS Funds Management Group, Structured Finance Solutions and HFA Funds Management Group

Weaknesses

1. Company is in the process of getting liquidated
2. Company’s value has fallen significantly
3. Sold off its primary asset-> Stella Group

Opportunities

1. Can merge with other financial firms to strengthen its position

2. Acquisition of smaller firms and tieups with international brands

3. Can focus on limited services and gain expertise by increasing expert workforce

Threats

1. The firm was delisted from Australian Stock Exchange as it was unable to pay the listing fees
2. High Probability of getting acquired by another financial firm
3. Creditors are demanding the dividend payments which will put further burden on the company

Competition

Competitors

1. Aberdeen Asset Management
2. Lazard Asset Management
3. Magellan Financial Group

4. Macquarie Group Ltd.

5. Credit Suisse

6. HSBC



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