Panmure Gordon & Co SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 315
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SWOT Analysis of Panmure Gordon & Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Panmure Gordon & Co.

Parent Company

Panmure Gordon & Co.

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

Integrity in Investment banking

USP

Investment banking & stockbroking services

STP

Segment

Banking & Financial Services

Target Group

HNI’s, firms and large investors

Positioning

A leading financial institution specializing in investment banking and stockbroking services

SWOT Analysis

Strengths

1. Expertise in a specific segment viz. investment banking stockbroking services
2. Over 400 institutional clients as well as 100 listed corporate clients
3. High PE ratio than the industry average -> Stock overvalued which means greater demand for shares
4. Strong partnership base with Auerbach Grayson which is a brokerage firm

5. Presence since 1876 shows the brands legacy

Weaknesses

1. Valuation (EV/EBITDA ratio) of the company is lower than the average of this sector and consequently lower than its peers
2. Only present in Britain, Singapore & Switzerland and has a small employee base

Opportunities

1. Can diversify into retail banking, priority banking, business banking, etc.
2. Can expand to Asian, European as well as other countries

3. Acquisition of smaller players and tie-ups with big brands

Threats

1. New entries into investment banking stockbroking sector is easy -> reduction of market share
2. Danger of getting acquired by other big players

3. Fluctuating global economic scenario and recessions

Competition

Competitors

1. Goldman Sachs
2. Morgan Stanley
3. Green Investment Bank

4. Barclays Stockbrokers

5. Redmayne-Bentley

6. Oversea-Chinese Banking Corporation (OCBC) Ltd.



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