Suncorp Group Ltd SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 810
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SWOT Analysis of Suncorp Group Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suncorp Group Ltd.

Parent Company

Suncorp Group Ltd.

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

Everything under the sun

USP

Provides diverse range of financial services as well as the best services

STP

Segment

Banking & Financial Services

Target Group

Individuals, HNI’s & large firms

Positioning

A one stop firm providing diverse financial products and services ranging from banking to insurance

SWOT Analysis

Strengths

1. One of the largest bank and general insurer group in Australia
2. Numerous subsidiaries of this group help to bring accountability as well as efficiency
3. Diversified product portfolio
4. A top 20 ASX listed company and has over 15000 employees

5. A higher PE ratio than the industry average -> Stock overvalued

Weaknesses

1. Only present in Australia and New Zealand and no global presence
2. Earnings lower than the industry average and the firm has to maintain the earnings next year else the stock price will fall

Opportunities

1. Can expand to other countries
2. Can acquire or form strategic alliance with other firms to gain market share

3. Increasing products and services offered to individual and corporate customers

Threats

1. Fluctuations in the Government regulations and its policies
2. Threat of new entrants

3. Increasing competitor activity

Competition

Competitors

1. ANZ Bank
2. National Australia Bank
3. Commonwealth Bank of Australia

4. HSBC

5. Westpac

6. Bank of New Zealand (BNZ)

7. Heartland Bank

8. SBS Bank



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