BMCE Bank International SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 482
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SWOT Analysis of BMCE Bank International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMCE Bank International

Parent Company

BMCE Bank International

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

Our world is capital

USP

A firm offering corporate banking, capital markets and investment advisory services

STP

Segment

HNIs, medium and large firms and large investors

Target Group

Medium and large firms and large investors

Positioning

A firm offering diversified financial products and services under special banking divisions

SWOT Analysis

Strengths

1. Regulated by UK Financial Services authority
2. One of the largest financial groups in Morocco -> can increase its customer base
3. Listed on Casablanca Stock Exchange -> M cap of 5 billion USD

4. Has its presence spread across 15 countries

5. Offers corporate banking, capital markets and investment advisory products and services

Weaknesses

1. Limited brand recall as compared to some leading global banks
2. Regulated by UK Financial Services Authority means sometimes llimited flexibility

Opportunities

1. Can diversify into retail banking, merchant banking, wholesale banking, etc.
2. Can acquire small banks and other financial firms to increase banking operations

3. Expansion of business into newer regions

Threats

1. Highly sensitive to domestic interest rates
2. Extremely vulnerable to global macroeconomic outlook

Competition

Competitors

1. Bank of Scotland International
2. HSBC Bank
3. Barclays

4. The Chase Manhattan Bank

5. Church House Investments

6. Llyods Banking Group



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