Cheltenham & Gloucester SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 497
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SWOT Analysis of Cheltenham & Gloucester with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheltenham & Gloucester

Parent Company

Llyods Banking Group

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

A firm specializing in mortgage and savings products

STP

Segment

Individuals, HNIs, medium and large firms and large investors

Target Group

HNIs, medium and large firms and large investors

Positioning

A financial firm offering only mortgage and savings products to its customers

SWOT Analysis

Strengths

1. Expertise in mortgage and savings products
2. Subsidiary of Llyods Banking Group-> a reputed brand name & can leverage this
3. Has acquired over 25 financial firms
4. Authorized and regulated by Financial Conduct Authority

5. Strong history of acquisitions which has boosted its position

Weaknesses

1. Has limited product offerings
2. Operates only in England, Wales and Scotland

Opportunities

1. Can offer other financial products and services from investment management, retail banking, corporate banking, etc.
2. Can even form strategic alliance with other top notch financial firms & can take advantage of that
3. Can expand to other developing as well as developed countries like, India, Japan, US, South Africa, etc.

Threats

1. Highly dependent on macroeconomic outlook of England
2. Highly vulnerable to Great Britain Pound (GBP) currency fluctuation
3. New entrants

Competition

Competitors

1. Royal Bank of Scotland
2. HSBC
3. Barclays

4. Standard Chartered

5. Citibank UK

6. Yorkshire Bank



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