CIT Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 651
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SWOT Analysis of CIT Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CIT Group

Parent Company

CIT Group Inc.( Commercial Investment Trust)

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

At CIT, we are Capital Redefined

USP

A one stop where all commercial as well as retail financial services are provided

STP

Segment

Individuals, HNIs and medium & large firms

Target Group

Medium and large firms

Positioning

A financial service provider that offers products related to every specific need of firms as well as offers financial products for retail customers

SWOT Analysis

Strengths

1. Appears in the list of Fortune 500 companies
2. Offers diverse range of products for firms from factoring, leasing, retail financing, aerospace to global vendor finance
3. Has a subsidiary- CIT Bank- which provides financial products to retail customers

4. The company has operations in US, Europe & Asia Pacific

5. Over 3500+ people are employed with the company

Weaknesses

1. Lower market share compared to prominent global financial institutions
2. Mostly confined in a few locations with limited brand awareness

Opportunities

1. Can expand to other locations & increase its market share
2. Can diversify to merchant banking, wholesale banking, investment banking, etc.

3. More services for customers and more focus on brand marketing and advertising

Threats

1. Highly sensitive to macroeconomic outlook of the particular country
2. Vulnerable to political situation of the country

3. Economic recessions and increasing competitors activity

Competition

Competitors

1. American Financial Services
2. Wells Fargo
3. JP Morgan Chase.

4. Discover Financial Services

5. Brewer Investment Group

6. Fannie Mae



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