CIT Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 624

SWOT Analysis of CIT Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CIT Group

Parent Company

CIT Group Inc.( Commercial Investment Trust)


Financial Institution


Banking & Financial Services

Tagline/ Slogan

At CIT, we are Capital Redefined


A one stop where all commercial as well as retail financial services are provided



Individuals, HNIs and medium & large firms

Target Group

Medium and large firms


A financial service provider that offers products related to every specific need of firms as well as offers financial products for retail customers

SWOT Analysis


1. Appears in the list of Fortune 500 companies
2. Offers diverse range of products for firms from factoring, leasing, retail financing, aerospace to global vendor finance
3. Has a subsidiary- CIT Bank- which provides financial products to retail customers

4. The company has operations in US, Europe & Asia Pacific

5. Over 3500+ people are employed with the company


1. Lower market share compared to prominent global financial institutions
2. Mostly confined in a few locations with limited brand awareness


1. Can expand to other locations & increase its market share
2. Can diversify to merchant banking, wholesale banking, investment banking, etc.

3. More services for customers and more focus on brand marketing and advertising


1. Highly sensitive to macroeconomic outlook of the particular country
2. Vulnerable to political situation of the country

3. Economic recessions and increasing competitors activity



1. American Financial Services
2. Wells Fargo
3. JP Morgan Chase.

4. Discover Financial Services

5. Brewer Investment Group

6. Fannie Mae


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