Hermitage Capital Management SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 531
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SWOT Analysis of Hermitage Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hermitage Capital Management

Parent Company

Hermitage Capital Management

Category

Financial Institution

Sector

Financial Services

Tagline/ Slogan

-

USP

A firm specializing in asset management and investment services

STP

Segment

Individuals, HNIs, small, medium & large firms and large investors

Target Group

HNIs and large investors

Positioning

A firm offering specialized services in asset management and investment management

SWOT Analysis

Strengths

1. It was ranked as world’s best performing emerging markets fund
2. One of the leading firms in Russia specializing in asset management
3. Has won many reputed awards and is highly recognized by large international investors

4. Has be acclaimed as World’s Best Performing Emerging Markets Fund

Weaknesses

1. Small base of employees
2. Mostly confines its operations in Russia

3. Controversy with the alleged Russian govt fraud affects its brand image

Opportunities

1. Can acquire small banks and diversify into other related industries like banking, etc.
2. Can expand to other countries & increase its market share

Threats

1. Low entry barriers
2. Highly vulnerable to macroeconomic as well as political outlook of a country

Competition

Competitors

1. UralSib Asset Management
2. Pallada Asset Management
3. UFG AM

4. Metropol

5. Renova Group

6. Altima Asset Management



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