Orix Financial Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 508
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SWOT Analysis of Orix Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orix Financial Services

Parent Company

Orix Financial Services

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

Answers, Custom Fit

USP

Firm dedicated to offer commercial finance products

STP

Segment

Individuals, HNIs, firms and investors

Target Group

HNIs and firms

Positioning

A financial firm dedicated to offer financial products & services to firms as well as individuals

SWOT Analysis

Strengths

1. Majority owner of Orix Buffaloes baseball team -> helps to develop the brand image
2. Offers diversified products - rentals, leasing, life insurance, real estate financing, lending, banking, venture capital, etc.
3. One of the largest and leading diversified financial conglomerates
4. Has global presence in US, Asia and Africa, etc.

5. The company has over 25,000+ employees in over 1800 locations

6. Has been in business since 1964

Weaknesses

1. Brand recall is lower despite being a prominent international player
2. Presence of competitors has reduced its market share

Opportunities

1. Can acquire or form strategic alliance with other firms
2. Can expand to other various countries

3. Focus on advertising and marketing would help boost the brand image

Threats

1. Highly sensitive to domestic interest rates of the country
2. Vulnerable to the political outlook of the country

Competition

Competitors

1. Mackinac Financial Corporation
2. Discover Financial Services
3. CIT Group Inc.

4. JP Morgan Chase



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