Orix Financial Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 486

SWOT Analysis of Orix Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orix Financial Services

Parent Company

Orix Financial Services


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Answers, Custom Fit


Firm dedicated to offer commercial finance products



Individuals, HNIs, firms and investors

Target Group

HNIs and firms


A financial firm dedicated to offer financial products & services to firms as well as individuals

SWOT Analysis


1. Majority owner of Orix Buffaloes baseball team -> helps to develop the brand image
2. Offers diversified products - rentals, leasing, life insurance, real estate financing, lending, banking, venture capital, etc.
3. One of the largest and leading diversified financial conglomerates
4. Has global presence in US, Asia and Africa, etc.

5. The company has over 25,000+ employees in over 1800 locations

6. Has been in business since 1964


1. Brand recall is lower despite being a prominent international player
2. Presence of competitors has reduced its market share


1. Can acquire or form strategic alliance with other firms
2. Can expand to other various countries

3. Focus on advertising and marketing would help boost the brand image


1. Highly sensitive to domestic interest rates of the country
2. Vulnerable to the political outlook of the country



1. Mackinac Financial Corporation
2. Discover Financial Services
3. CIT Group Inc.

4. JP Morgan Chase


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