Adam & Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 869
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SWOT Analysis of Adam & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adam & Company

Parent Company

Royal Bank of Scotland

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

A one stop for all financial products and services

STP

Segment

Individuals, HNIs, medium and large firms, investors

Target Group

HNIs, large firms and investors

Positioning

A bank that offers diverse range of financial products ranging from retail, corporate, investment banking to advisory services

SWOT Analysis

Strengths

1. One of the leading Scotland’s private bank established decades ago.

2. Strong support & brand name of the parent company

3. Provides a diverse range of financial products from – Retail, investment, corporate banking, advisory services and wealth management

4. The brand is also involved with prominent organizations in the UK for sponsorships

Weaknesses

1. Mostly situated at concentrated towards customers from UK
2. Has a small base of employees and small client size compared to global leaders

Opportunities

1. Can acquire or form strategic alliance with other banks
2. Can expand to other countries
3. Can provide insurance services

4. Expand to newer geographies and tie-ups with global banks

Threats

1. Highly vulnerable to economic conditions
2. Interest rate risk as well as currency risk endangers the banking operations

3. Increasing competitor activity and higher operational costs

Competition

Competitors

1. HSBC
2. Llyods Banking Group
3. Barclays

4. Standard Chartered Bank

5. Handelsbanken

6. Allied Irish Banks (AIB)


The table above concludes the Adam & Company SWOT analysis along with its marketing strategy and brand parameters.

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