HiSAVE SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 292
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SWOT Analysis of HiSAVE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HiSAVE

Parent Company

ICICI Bank

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

Why save when you can HiSAVE?

USP

A bank focused on offering quality products from retail and business banking

STP

Segment

Individuals, HNIs and medium & large firms

Target Group

Individuals and firms

Positioning

A financial institution especially focused towards catering the needs of retail customers as well as medium and large firms.

SWOT Analysis

Strengths

1. Strong brand name associated with it
2. Was less vulnerable towards liquidity risk and capital risk in the 2008 financial crisis -> Efficient & better management of funds
3. Authorized by Prudential Regulation Authority and regulated by Financial Conduct Authority
4. Covered by Financial Services Compensation Scheme

5. Has continuous and a gradual rise in its operating income over three years

Weaknesses

1. A very high Capital Adequacy Ratio (CAR) -> Inefficient use of surplus funds instead of investing it in safe returns
2. Operations are mostly concerned towards savings & remittance accounts

Opportunities

1. Can offer investment management, insurance products & advisory services
2. Can form strategic alliance with other growing firms to expand its market share

3. Tap more customers through strategic online growth

Threats

1. Highly vulnerable to macroeconomic conditions

2. The bank has high chances of getting expose to interest rate risk as well as sovereign risk

3. Fluctuating global economy and dollar price variation affects business

Competition

Competitors

1. HSBC
2. Barclays
3. Llyods Banking Group

4. Allied Irish Banks

5. Handelsbanken

6. Royal Bank of Scotland

7. Standard Chartered Bank

8. Citibank UK



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