TSB Bank plc SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 588
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SWOT Analysis of TSB Bank plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TSB Bank plc

Parent Company

TSB Banking Group plc.

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

Local Banking for Great Britain

USP

A one stop for all the retail customers as well as firms

STP

Segment

Individuals, HNI’s, medium & large firms and investors

Target Group

Individuals, medium and large firms

Positioning

A firm dedicated to offer financial products ranging from retail and corporate banking

SWOT Analysis

Strengths

1. Has a large base of employees over 8000
2. Has a wide number of branches, through which it provides financial products and services, around 631
3. Provides diverse range of products under retail and corporate banking
4. Listed on London Stock Exchange

5. Authorized and regulated by Prudential Regulation Authority and Financial Conduct Authority, respectively

Weaknesses

1. Intense competition from bigger banks means low market share
2. Mostly confined to UK means limited operations

Opportunities

1. Can offer products from other banking divisions like, investment banking, advisory services & wealth management
2. Can expand to other geographic continents

3. Tie-ups with bigger players and more branding to boost image

Threats

1. Highly vulnerable to the economic conditions prevailing in the economy
2. Competitors can acquire other financial firms and can expand their market share

3. Unfavorable market conditions and strict govt policies

Competition

Competitors

1. Llyods Banking Group
2. HSBC
3. Barclays

4. Standard Chartered Bank

5. Yorkshire Bank

6. Clydesdale Bank



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