International Westminster Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 390
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SWOT Analysis of International Westminster Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Westminster Bank

Parent Company

National Westminster Bank

Category

Bank

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Part of one of the largest banks of the world The Royal bank of Scotland

STP

Segment

Commercial and Investment Banking

Target Group

Middle and High End people in UK

Positioning

Reliable banking and financial solutions

SWOT Analysis

Strengths

1.  At the peak of its operations, the bank had a multi-billion pound deposit base
2. High paid up capital of the bank
3. Focus on four fold operations as its main operations
4. One of the big four clearing banks National Westminster Bank being a parent company, the bank had financial security and people had trust in this overseas wholly owned subsidiary

5. Close to 1000 expert employees in the workforce

Weaknesses

1. Its ongoing existence was no longer offering any commercial advantage
2. Identity was changed frequently in many years of operation

Opportunities

1. Merger with one of the largest retail and commercial bank in the UK National Westminster Bank in 1989
2. The parent company is a part of The Royal Bank of Scotland, one of the top 10 largest banks in the world by assets

3. Tie-ups with global financial players and expanding geography can boost business

Threats

1. Problems and losses due to deteriorating economic conditions and discrimination against foreign banks as it was seen in year 1923-24 when all Spanish branches had to be closed
2. Loss of control over branches from its main London branch as it was witnessed in year1940-44 when contact with them was lost due to German occupation

Competition

Competitors

1. Barclays
2.HSBC
3.Lloyds Group



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