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SWOT Analysis of Marshall Wace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Specialist in hedge funds and equity mutual funds
One of the foremost hedge fund firms in Europe
1. Received many awards from both EuroHedge and AsiaHedge for developing two complementary approaches to equity long/short fund management based on fundamental strategies and on-process driven strategies 2. Being relatively new company, it has good total market value 3. A strong hedge fund shared between its members after a surge in profits 4. The institution has offices in London and Hong Kong
1. Marshall Wace trades very heavily which is very risky 2. Skepticism among the customers and employees related its strategy called TOPS: Trade Optimized Portfolio System
1. The recent plans to buy major stake in a New-York based firm that invests in peer-to-peer loans to demonstrate its growing interest worldwide in nonbank lending 2. Being one of the top hedge fund company, trust among institutions is there which can be leveraged considering its high risk profile
1. A partner Simon Goodman who played a central role in developing Marshall Wace’s renowned proprietary has left the hedge fund firm 2. An Asian JV with GaveKal , a well-known research and investment company parted off last year
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