Social Investment Wholesale Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1031
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SWOT Analysis of Social Investment Wholesale Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Social Investment Wholesale Bank

Parent Company

Social Investment Wholesale Bank

Category

Wholesale bank

Sector

Financial sector

Tagline/ Slogan

-

USP

Focused on developing third sector lenders so that they can grow and become sustainable

STP

Segment

Private and commercial banking

Target Group

Third-sector lenders

Positioning

Increasing investments in society, the environment and the economy

SWOT Analysis

Strengths

1. Government support ensures credibility among people. It has promised to invest in a fund that will invest in other social investment funds
2. Unique positioning of ‘Fund of funds’ structure for channeling funds into the sector considering the difficulty of funding and finance as the primary issue in the market
3. Lack of appropriate capitalization products in the market

Weaknesses

1. Relatively very new bank and hence the cost of capital is comparatively more
2. To meet the high demand, it needs adequate resourcing
3. Limited resources and market share compared to prominent players

Opportunities

1. Rise in the profile of social investments particularly because of the steps taken by the government for the same
2.There’s need in the market among third sector for access to appropriate funding and financing

Threats

1. Injection of capital for lending to existing providers will be a challenge
2. Serving high risk markets and hence it should function efficiently in order to be sustainable and serve its purpose

3. Increasing competitor activity can result in loss of share

Competition

Competitors

1. Unity Trust Bank
2. Charity Bank
3.Tridos Bank



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