Unity Trust Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 544
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SWOT Analysis of Unity Trust Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unity Trust Bank

Parent Company

The Co-operative Group

Category

Bank

Sector

Financial Services

Tagline/ Slogan

We are Unity

USP

Specialist bank for civil society, social enterprises, CICs, councils and trade unions

STP

Segment

Socially-responsible banking services

Target Group

Trade unions and charities

Positioning

UK’s first trade-union owned bank

SWOT Analysis

Strengths

1. Focused bank with a good understanding of the sectors their target group works in. It hence doesn’t provide banking for individuals and commercial businesses
2. Bank is trade-union owned with them holding majority stake in the bank
3. First bank to be awarded the Living Wage Employer Accreditation Mark – which reflected bank’s commitment to pay their employees, consultants and contractors a living wage or more
4. Focus on initiatives like staff fundraising and volunteering in local communities

5. Recognized as one of the most charitable trusts repeatedly

Weaknesses

1.  More control with the trade-unions is risky
2. Getting capital for funding being a social enterprise bank is tough
3. Being a specialist bank, target group base is comparatively smaller and there is not awareness among people regarding social initiatives

Opportunities

1. The plan to reposition the bank with the new ownership structure underway may help the bank restore the credibility lost following the scandal in its parent company
2. It’s a relatively untapped market and hence demand for the same can be created

3. Tie-ups with bigger globally recognized banks

Threats

1. Co-operative Bank’s stake was put up for sale to restore profitability following the capital shortfall.
2.The plan to set for an overhaul of the ownership structure can be risky

3. Global economic fluctuations and recessions can affect business

Competition

Competitors

1. Hapoalim
2. BFG
3. Big Society Capital



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