Australian Securities Exchange SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 550
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SWOT Analysis of Australian Securities Exchange with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Australian Securities Exchange

Parent Company

ASX Ltd.

Category

Financial Institution

Sector

Financial Service provider

Tagline/ Slogan

-

USP

A public company that allows the trading of company’s financial instruments and allows them to raise funds in the market

STP

Segment

Small, medium and large firms

Target Group

Small, medium and large firms

Positioning

A firm which allows the trading of shares and other instruments issued by a company

SWOT Analysis

Strengths

1. Has an average daily turnover of billions of Australian dollars
2. Australia’s primary securities exchange for the trading of financial contracts
3. Allows various financial instruments to trade like, options, futures, swaps, shares, ETFs, etc.

4. One of the most recognized and steady financial institutions in Australia

5. Allows raising funds from the market for development of firms

Weaknesses

1. Strictly into securities trading business can be an issue during economic recessions

2. Limited to Australia and international associations

Opportunities

1. Helps in the economic growth of the country
2. Can grow the system of Depository Receipts for firms to raise capital

Threats

1. Turnover largely depends on the prevailing domestic interest rates of the country
2. A growing economy would mean expansion of secondary market & thus would mean higher revenues for ASX

Competition

Competitors

1. National Stock Exchange of Australia
2. Bendigo Stock Exchange



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