BH Global Ltd SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 354
Advertisements

SWOT Analysis of BH Global Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BH Global Ltd.

Parent Company

BH Global Ltd.

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

One of the leading British investment firms dealing mainly with foreign exchange markets and fixed income instruments

STP

Segment

HNIs, large & medium firms and investors

Target Group

HNIs, large firms and investors

Positioning

A financial firm especially dedicated towards serving investment needs of the consumers

SWOT Analysis

Strengths

1. Listed on London Stock Exchange
2. One of the largest Britain Investment management companies
3. Expertise in catering to a specific segment
4. Had a strong set of assets under management

5. Has PE Ratio higher than the industry average

Weaknesses

1. Strictly offers products from a single domain
2. Global presence is not that strong

Opportunities

1. Can offer financial products from other domains like corporate banking, retail banking, private banking, wholesale banking, etc.
2. Can expand to other geographical countries

Threats

1. The operations of the firm are highly vulnerable to the macroeconomic situation of the country
2. A high risk that can arise due to new entrants

3. Strict govt policies and regulations

Competition

Competitors

1. Aegon Asset Management
2. Threadneedle Investments
3. Schroders

4. Artemis Fund Managers

5. Aberdeen Asset Management



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: