Capital One Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2181
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SWOT Analysis of Capital One Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capital One Financial

Parent Company

Capital One Financial

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

What’s in your wallet?

USP

A financial firm offering all kinds of products under retail as well as corporate banking

STP

Segment

Individuals, small, medium and large firms

Target Group

Individuals and medium & large firms

Positioning

A one stop for all retail customers and small and large firms

SWOT Analysis

Strengths

1. A Fortune 500 company and one of the most leading banks in US
2. Offers a wide variety of financial products under both retail banking as well as corporate banking
3. Has a strong base of employees over 40,000+
4. Earnings growth of the firm is more than the industry average

5. A continuous growth in the total revenues of the firm since 2011

6. Also spread across in Canada and United Kingdom besides United States

Weaknesses

1. Not strong worldwide presence
2. Has a large number of alleged complaints issued against any credit card issuer

Opportunities

1. Can expand to other geographic locations
2. Can acquire small banks or form strategic alliance with large banks
3. Can diversify to other domains like wholesale banking, private banking, priority banking, merchant banking, investment and advisory services

Threats

1. Banking operations depend upon the economic outlook of the country
2. Highly vulnerable to the changes in the regulations and guidelines by the Fed
3. Entry of new players can bring challenges to the operations and in turn can result in reduced market share, lesser revenues & lower profits

Competition

Competitors

1. 1st Century Bank
2. United Bancorp Inc.
3. Wells Fargo

4. JP Morgan Chase

5. M&T Bank

6. Citigroup



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