Coutts SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 738
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SWOT Analysis of Coutts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coutts

Parent Company

Royal Bank of Scotland

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

A firm offering unique products and services in selected domains from private banking, wealth management, commercial banking and insurance

STP

Segment

Individuals, HNIs, medium & large firms and large investors

Target Group

Individuals, HNIs and large investors

Positioning

A financial firm specially catering towards the private banking and wealth management needs of consumers

SWOT Analysis

Strengths

1. One of the world’s oldest and leading banks in Britain
2. Offers products from commercial banking, private banking, insurance and wealth management -> covers a large segment of population
3. Strong reputation of the parent company -> can leverage that

4. Products and service offered Wealth management – accounts, investments, lending, deposits

Weaknesses

1. The brand has been affect at times by instances of alleged malpractices and money laundering cases
2. Not strong presence worldwide

Opportunities

1. Can offer corporate banking, investment banking and advisory services
2. Can expand to other countries
3. Can acquire other firms

4. Can form strategic alliance with other subsidiaries of RBS Group

Threats

1. Entries from new players
2. Firms operations are highly dependent upon the economic growth of the country

3. Economic fluctuations and recessions can affect operations

Competition

Competitors

1. Bank of America Global Wealth & Investment Management
2. UBS Wealth Management
3. Goldman Sachs

4. Raymond James Financial

5. Credit Suisse

6. HSBC Private Bank

7. Fidelity

8. Charles Schwab



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