CQS SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 638
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SWOT Analysis of CQS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CQS

Parent Company

CQS

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

A financial firm having an expertise in investment management services

STP

Segment

Individuals, HNIs, large firms and large investors

Target Group

HNIs, large firms and investors

Positioning

A firm specially dedicated to offer asset management services to the consumers

SWOT Analysis

Strengths

1. Ranked fifth in Financial News 100 most influential list
2. Member of Loan Market Association, Alternative Investment Management Association, Hedge Fund Standards Board and International Swaps and Derivatives Association -> Strengthens the reputation of the firm
3. Has offices in London, New York, Sydney, Geneva and New Jersey -> covers a larger segment
4. Has placed successful bets in US subprime mortgage market

5. Has won various awards -> Best Hedge-Fund manager in credit, overall, etc.

Weaknesses

1. Product offerings are limited
2. Not enough presence worldwide

Opportunities

1. Can diversify to offer banking as well as insurance services
2. Can expand to other large countries

3. Customized service for both individual and business customers

Threats

1. Firm’s operations are largely affected by the slowdown in the business cycle
2. High probability of new players entering the market

3 Highly exposed to foreign exchange risk and interest rate risk

Competition

Competitors

1. JP Morgan Asset Management
2. Bridgewater Associates
3. Paulson & Co.

4. Cerberus Capital Management

5. Goldman Sachs Asset Management

6. Canyon Partners

7. Two Sigma Investments

8. Angelo Gordon Co.



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