N M Rothschild & Sons SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 672
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SWOT Analysis of N M Rothschild & Sons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

N M Rothschild & Sons

Parent Company

Paris Orleans

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

A company specially focused towards offering investment management and advisory services

STP

Segment

Individuals, medium & large firms, HNIs and investors

Target Group

HNIs, large firms and investors

Positioning

A firm having an expertise in asset management business and offers variety of products to cater to the needs of the consumers

SWOT Analysis

Strengths

1. Expertise in the area of products offered, which ranges from investment management, wealth management, merchant banking and advisory services
2. Strong brand reputation of the parent company
3. The one of the world’s oldest bank in continuous operation
4. Has a strong base of employees for an asset management firm -> 3000

5. has a strong worldwide presence -> over 50 global offices

6. Has a strong legacy since its inception in 1811

Weaknesses

1. Does not cater to retail customers which could increase the revenues
2. Strong control of parent company

Opportunities

1. Can expand to other countries and increase the worldwide presence
2. Can diversify into other banking domains like, retail banking, wholesale banking, etc.
3. Merge with other firms or acquire smaller  and non performing firms

Threats

1. High dependence on the economic outlook of the country
2. High exposure to foreign exchange risk and interest rate risk
3. Threat of new entrants in the market

4. High exposure to sovereign risk

Competition

Competitors

1. Goldman Sachs
2. JP Morgan Chase
3. Barclays

4. Citigroup

5. Credit Suisse

6. Deutsche Bank

7. Bank of America



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