The Chase Manhattan Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 443
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SWOT Analysis of The Chase Manhattan Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Chase Manhattan Bank

Parent Company

JP Morgan Chase

Category

Financial Institution

Sector

Banking & Financial Services

Tagline/ Slogan

Chase what matters
Chase. The right relationship is everything

USP

A firm dedicated especially to offer products for retail customers, firms as well as investors

STP

Segment

Individuals, medium & large firms, HNIs and investors

Target Group

Individuals, medium & large firms and HNIs

Positioning

A financial firm that offers wide variety of financial products touching every banking domain

SWOT Analysis

Strengths

1. One of the big four banks in United States & is one of the oldest banks established in 1799
2. Strong reputation of the parent company -> can leverage that
3. Parent company has a strong base of employees over 250,000+
4. Strong financial position f parent company

5. Has presence in over 85 countries and around 5100 branches

Weaknesses

1. Only focused in commercial banking, corporate banking, merchant banking and investment banking
2. Strong control of the parent company means limited flexibility

Opportunities

1. Can diversify to offer insurance products
2. Can expand to other big countries
3. Acquire smaller firms or form strategic alliance with bigger firms

Threats

1. Firm’s operations are highly dependent upon the economic situation of the country
2. Certain businesses of the firm are exposed to foreign exchange risk and interest rate risk

Competition

Competitors

1. Bank of America
2. Citigroup
3. SLM Corporation

4. Barclays

5. HSBC

6. Wells Fargo

7. BNY Mellon



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